Xtract raises € 2 million in venture capital funding from Eqvitec
08-03-2007,
From Press release
March 8, 2007
Xtract, the customer analytics expert, today announced that € 2 million in growth capital
funding has been secured in a first round of funding from one of the largest technology focused
funds in Northern Europe, Eqvitec Technology Fund III. A second round of
growth funding is expected to be raised later in 2007.
Xtract is specialised in automated customer analytics solutions, enabling the analysis
and prediction of events supporting targeted advertising in online communities and
social networks. The funding will be used to further expand internationally, growing the
customer base for the Xtract proprietary solutions, which include mobile advertising
solutions to advertisers, as well as community and social networking analytics.
Reference:
Replicon News on Disclosed Servicing Package in December 2006
About Xtract
Xtract (www.xtract.info) helps deliver efficient mobile and community marketing by
making complexity simple and actionable – giving meaning and life to raw customer
data. Xtract is a customer analytics expert, predicting customer behaviour, with core
strengths in mobile, social network and analytical optimization. Xtract enables marketing
departments to leverage and deliver on the potential of their brand assets, by
understanding who their customers are and how they behave, what communities they
belong to and how they interact within those communities.
Xtract is based in Helsinki, and operates across Europe and Asia, working with blue-chip
companies in a variety of sectors such as mobile, finance, retail, media, and internet,
including leading mobile operators, service providers, and handset manufacturer.
About EQVITEC Partners Oy
EQVITEC Partners Oy, is one of the largest technology focused venture capital firms in
Northern Europe. The company was founded in 1997 and employs 16 investments
professionals in Helsinki and Stockholm. EQVITEC Partners currently advises five funds
with a total capital base of 440 million euros. The funds invest mainly in early and growth
phase technology companies. At the moment the funds have investments in 40
technology companies and have successfully carried out 26 exits. More information can
be found at www.eqvitec.com
About Replicon
Replicon Group is an independent corporate finance, consulting and asset management advisory house based in Helsinki. Replicon provides strategic and financial solutions that facilitate business activities, efficiency, and increase profitability of corporations and other organizations. Our core competence is in the corporate solutions that facilitate and govern growth of businesses based on innovation. An important part of our activities is continuous learning. We want to find and develop most suitable solutions to our customer needs. Replicon Group’s special focus areas are Life-Science and ICT/Mobile sectors. In these sectors Replicon provides also asset management advisory. The main shareholders in Replicon Group are its key management, holding majority of the company’s shares. Replicon’s homepage is www.replicon.fi
