Four Challenges in Growth Company Strategy

An excellent growth strategy combines the resources and capabilities of a company into a unique set of activities that fit seamlessly together. Additionally this strategy takes into account current and future market environment. The target is to form a sustainable competitive advantage with minimum amount of uncertainty.

Main challenges (excluding product related challenges):

1. Integrating growth strategy with financial resources and possibilities is a challenge that all growth companies face.
2. The second challenge is dynamic analysis of the industry.
3. The third challenge of our strategic analyses is the resources and capabilities of the company.
4. The fourth challenge is in refining the activities that the company conducts.
   

All growth companies need outside financing for the growth of their business. Thus it is absolutely vital to have an outstanding financial plan with realistic alternatives to cope with future risks.

On the other hand without dynamic knowledge of the industry it is very difficult to make superior strategy for a company. On top of seeing what is the current situation of the industry one has to analyze the recent developments in main forces of the competition, e.g. customer and supplier power, threat of new entrants.

All plans must take into account the resources and capabilities of the company. An outstanding company concentrates on activities that efficiently use internal resources of the company and at the same time exploit the understanding of dynamic market situation in order to form sustainable competitive advantage - now and into the future.